PR Plus was given the ‘sweet’ treat of publicising a Manly beachfront home linked to Australia’s favourite lollies - ‘Minties’, ‘Jaffas’ and ‘Fantales’.
‘Sugar-coating’ the opportunity was the fact that the 900 square metre property carried development approval for a five-storey apartment block in the backyard.
The heritage-listed weatherboard home, ‘Brisc de Mer’, had been in the Stedman family since 1917. James Stedman is arguably Australia’s most famous confectioner.
The story received extensive media coverage.
